Heading into the third annual Healthy and Happy campaign and working with the new theme “Healthy Active Living”, our team decided to give the campaign a refresh. Using the established Healthy and Happy logo and icon as the brand foundation, we introduced a new series of instructional illustrations to create humour and to continue the positive and fun aspects initiated since the first year of the campaign. 
This work was completed while being employed at Jacknife; team on this project: Rick Amaral, Shawn Lambino, Sandy Jakkavanrangsri and creative lead by Mike Kelar.
Back to the Future