Packaging design for the Orders of Sacrifice campaign for Remembrance Day 2021 in Canada. Orders of Sacrifice is a historically accurate recreation of Second World War field rations made available on Remembrance Day via the food delivery app, DoorDash. The idea was for people to experience how soldiers from the Second World War ate, helping a new generation understand the past’s hardships to drive awareness and donations. 100 were made in partnership with HomeEquity Bank and the Royal Canadian Legion to raise money for Canadian Veterans.
This project was completed at Zulu Alpha Kilo with contributions from the following people: Zak Mroueh, Brian Murray, Dejan Djuric, Vic Bath, Dan Cummings, Michael Romaniuk, Marco Buchar, David Tremblay, Samantha Tang, Rob Feightner, Tim Lynch and many more.