I created the main icon/logo as well as a set of characters for SickKids’ Healthy & Happy campaign. The theme for the inaugural year is "DoTheHappy", an approach to promote and support kids’ health in a positive and happy manner.

The icon and characters appeared in wild postings around downtown Toronto, subway domination in two high-traffic downtown stations (Dundas and Queen), major newspapers, info booth at the Eaton Centre and digital displays in the Yonge and Dundas area (the busiest intersection in Canada.)
Recognition: 2012 Canadian Marketing Association Awards, Gold for NFP / Fundraising / Public Service.
This work was completed while being employed at Oxygen Design Agency; copy writing: Andrew Payne, creative leads: Alex Wigington and Omar Morson.
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