I created the main icon/logo as well as a set of characters for SickKids’ Healthy & Happy campaign. The theme for the inaugural year is "DoTheHappy", an approach to promote and support kids’ health in a positive and happy manner.
The icon and characters appeared in wild postings around downtown Toronto, subway domination in two high-traffic downtown stations (Dundas and Queen), major newspapers, info booth at the Eaton Centre and digital displays in the Yonge and Dundas area (the busiest intersection in Canada.)
The icon and characters appeared in wild postings around downtown Toronto, subway domination in two high-traffic downtown stations (Dundas and Queen), major newspapers, info booth at the Eaton Centre and digital displays in the Yonge and Dundas area (the busiest intersection in Canada.)
Recognition: 2012 Canadian Marketing Association Awards, Gold for NFP / Fundraising / Public Service.
This work was completed while being employed at Oxygen Design Agency; copy writing: Andrew Payne, creative leads: Alex Wigington and Omar Morson.
