Rebrand project for TruShield Insurance, a small business insurance provider in Toronto, Ontario.
The logo features an icon made out of interconnected elements to represent a strong shield of protection that functioned as a unifying element across all communications; a modern/rounded typeface is used to convey a friendly and approachable personality; and a bright and fresh colour palette is chosen to further stand out from their competitors.
Team on this project: Shawn Lambino, Lucas Young and creative lead by Mikey Richardson of Jacknife.
